BRAND STRATEGY + CREATIVE DIRECTION FOR HOSPITALITY,
CONSUMER BRANDS & CULTURAL INSTITUTIONS.


A STUDIO OF ONE, LED BY NAZ ÖZBEK.

THE STUDIO

beije : concept, art direction, creative direction for packaging design
siedres: creative direction, production, shoot direction
harvest: creative direction & strategy for visual rebrand, social media strategy
siedres: campaign & partnership direction in collaboration with pia riverola
meta foundation: editor-at-large for a new editorial platform
siedres: shoot production & management for collection campaign
harvest: website redesign
siedres: creative direction & shoot direction for SS'24
beije: creative direction for package design, art direction for photography
erimtan museum: editor and translator for exhibition book
beije: concept & production for guerilla marketing billboard campaign 
COLOPHON
Una is led by Naz Özbek (Wharton/UPenn). Experience spans building beije (a DTC consumer brand) from scratch, and brand/editorial work across hospitality, culture, and consumer. Work shaped between New York, Istanbul, and Lisbon. 

The name una nods to oona (Gaelic for “dear one / unity”) and the Spanish una (“one”)—a  compass for making work that’s original, with a point of view.

CONTACT | ARCHIVE | LINKEDIN | CV (PDF)